Blogging Interviews

Chris Brogan is best known as an expert marketing consultant, a reputation he earned after writing a book on trust agents entitled Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust. But he also consults major corporations on video production work and has a few tips for content creators. Check out this interview host Murray Newlands and Chris Brogan did at BlogWorld 2011. Future of Publishing is sponsored by VigLink. If [...] - 4 days ago

Visual content has become increasingly important in the mobile marketing space. Facebook recognized this and now displays pictures and videos much bigger in the Facebook iPhone app. This gives visual companies like Viddy and SocialCam, visual apps both dependent on Facebook integration, a much better opportunity to penetrate with a Facebook audience. In this Future of Engagement episode, host Murray Newlands analyzes Facebook’s changes and how it will affect companies like SocialCam and Viddy. Watch [...] - 5 days ago

Visual branding has always been important, but now even more. Facebook is updating its mobile app to make photos bigger on their mobile app, and in the past month Facebook acquired Instagram and Glancee, both indications that the social media giant is looking to improve its mobile visual appeal. Could video be next? A May 10 article in Mashable starts off with, “Haven’t you heard? Photos are so 2011.” The emergence of social video sharing [...] - 5 days ago

I have only recently gotten into Pinterest. It isn’t because I didn’t find the concept interesting, or even that I didn’t see some of the benefits of a sharing site dedicated to images. After all, photos are some of the easiest content to go viral, thanks to the ease of passing it across the web. Once I finally requested my invite and started using the site, I became immediately addicted. It is impossible for me [...] - 6 days ago

Google announced today that they have begun rolling out their new “Hangouts on Air” feature. Anyone who hosts a hangout on Google+ can now choose to broadcast it live to the world! The news is buzzing around Twitter, and overall mentions of Hangouts are spiking as word gets around. In today’s episode of Future of Engagement, I look at how the news is getting out, what this means for brands and small businesses, and what [...] - 12 days ago

Google Hangout (it sounds a lot like Disney on Ice, but it’s not a Disney play about Google) is one of Google Plus’s features designed to break people away from Facebook. It tries to do this by making video calls easy and enabling you to easily chat with multiple people at once. Recently, Google removed the number of users cap from its potentially killer app, so you can now use Google Plus as more of [...] - 12 days ago

Affiliate marketing has grown from a means of establishing a side income to a multi-million dollar business over the past decade, creating a massive industry in itself with millions of professionals profiting from it every year. Whether you’re an established affiliate marketer looking to hone your skills in the interest of increased profits or an utter newbie looking to get informed before taking the plunge, the many conferences and live events centered around this niche [...] - 13 days ago

In 1998, Ramon De Leon of Domino’s Pizza started using an early social tool, AOL Instant Messenger, to connect with Domino’s customers. Even before social media became popular, he created social content that is designed to go viral. Today, his engagement techniques are used by Domino’s across the country and they continue to be developed as technology and social networking evolve. In this Future of Publishing episode, Murray Newlands interviews Ramon De Leon about social [...] - 2 weeks ago